https://www.jeffturkelson.com/about daily 1.0 2025-09-04 https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1609983961235-INHVOZFE0UG97SUIJWFO/Circular+900px.png About https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1629176841201-R6H2XBKONBYUWIRBW9BV/Client+Matrix+Dark+2.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jeffturkelson.com/home daily 0.75 2021-03-08 https://www.jeffturkelson.com/about-1 daily 0.75 2021-08-24 https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1609983961235-INHVOZFE0UG97SUIJWFO/Circular+900px.png About (Copy) https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1629176841201-R6H2XBKONBYUWIRBW9BV/Client+Matrix+Dark+2.png About (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jeffturkelson.com/work daily 0.75 2025-09-05 https://www.jeffturkelson.com/work/grounding-digital-health-strategy-in-a-holistic-understanding-of-people-managing-obesity monthly 0.5 2025-09-04 https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1626572623554-6VH186SVCQHDZAGJUJKD/Mock+Zoom+Interview.png Work - Pursuing health equity in obesity management - Make it stand out Primary research Engaging people with obesity and subject matter experts https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1626573502424-9VL93ZYVE6HL66D22M7C/Secondary+Research.png Work - Pursuing health equity in obesity management - Make it stand out Desk research Examining competitive offerings and cultural trends https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1626573472027-G1NR5OTKT8UXO2ESO5K4/Synthesis.png Work - Pursuing health equity in obesity management - Make it stand out Analysis and synthesis To make meaning out of and structure insights from research https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1626573788689-7ZR0CSJRFZVMTEGIPIF6/Storytelling+2.png Work - Pursuing health equity in obesity management - Make it stand out Opportunity framing Framing opportunities and human-centered narratives to help the client socialize https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1622936310666-A3UU4B8DWCMKXVFARLGJ/PWO+three+up.png Work - Pursuing health equity in obesity management - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1622848719612-E27UDBI67JOESSYO51LE/Pyramid.png Work - Pursuing health equity in obesity management - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1622943550006-YZC1H7SUE2E4KMMAA2L1/Social+Media.png Work - Pursuing health equity in obesity management - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1622943671533-BYLOZ82TLNFDQ6DZ7X27/Food+2.png Work - Pursuing health equity in obesity management - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1622943753462-Y30TTNC52PJ5L6MXZQLN/Connect+day.png Work - Pursuing health equity in obesity management - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jeffturkelson.com/work/envisioning-a-radically-new-technology-experience-for-the-home monthly 0.5 2025-09-04 https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1626587850900-IMENVPTF034OSLSF2Z1P/Field+1.png Work - Envisioning a radically new technology experience for the home - Make it stand out Global contextual research To understand how the product may best integrate within homes and families https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1626587877330-WNYJ5BU2K7IEFB40G2QT/Principles.png Work - Envisioning a radically new technology experience for the home - Make it stand out Design POV and principles Translating insights into specific goals and guidance for industrial design https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1626587913952-D1D1LXRJNBSOWMWKFU37/Design.png Work - Envisioning a radically new technology experience for the home - Make it stand out Design Creating a design appearance model reflecting core architecture, interaction models, and CMF exploration https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1626587939693-A1ZEA8U0371A9W8Z1NOO/Messy+Flat.png Work - Envisioning a radically new technology experience for the home - Make it stand out Immersive delivery Experiential deliverables made findings and recommendations tangible https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1612502430531-FSK0SB7M4BNA7TBBKOQB/Singapore-home-tours.jpg Work - Envisioning a radically new technology experience for the home https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1627263240789-QH0F1B7DR2F5BPZKD5IU/Pixelated+Research+1.jpg Work - Envisioning a radically new technology experience for the home https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1612506319430-3DHRC07LSBSO376PZZNQ/IMG_1158-768x576.jpg Work - Envisioning a radically new technology experience for the home https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1612506338883-SZJ4L4XYJYYJQEXNWD85/IMG_1170-768x576.jpg Work - Envisioning a radically new technology experience for the home https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1612763375069-PNBKX8A4CUEBLHEFDZPW/360-room.jpg Work - Envisioning a radically new technology experience for the home https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1612763352682-CCXSG8N27S7DTAMP4STD/VR%2Bexperience.jpg Work - Envisioning a radically new technology experience for the home https://www.jeffturkelson.com/work/envisioning-a-radically-new-technology-experience-for-the-home-khdrm monthly 0.5 2025-09-05 https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/f96fcd85-6882-4480-9200-ed38806d18cf/Productivity+airtable.png Work - Guiding AI product strategy across enterprise, healthcare, and other verticals - Make it stand out Landscaping Uncovering and evaluating the most noteworthy players in a given vertical https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/b4ec2d2c-b952-420d-8d04-c262dc008c06/Manus+Usage.png Work - Guiding AI product strategy across enterprise, healthcare, and other verticals - Make it stand out User insight Understanding how products are used via interviews, observations, and social listening https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/c15686c8-7227-4a8b-ad24-f0d3428d7225/Manus+Overview.png Work - Guiding AI product strategy across enterprise, healthcare, and other verticals - Make it stand out Hands-on evaluation Developing a first-hand awareness of product performance and potential https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1637a83a-e4e6-4391-80fd-414c6eef8ddd/Social+AI+framework.png Work - Guiding AI product strategy across enterprise, healthcare, and other verticals - Make it stand out Synthesis Framing current and future developments of AI in a given vertical https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/5b099907-51d4-4b52-a970-dc958c5ed2a4/Productivity+airtable.png Work - Guiding AI product strategy across enterprise, healthcare, and other verticals - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/e38d92a4-c86f-487f-995f-2068b761516c/Gates+Linkedin+2.png Work - Guiding AI product strategy across enterprise, healthcare, and other verticals - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1de0a9d3-dea0-406f-ac62-ba60f0c0eba6/AI+Agents+Overview.jpg Work - Guiding AI product strategy across enterprise, healthcare, and other verticals - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/121524ee-fa6d-4468-95a3-c3d5608f8e58/Agents+-+Manus+1.png Work - Guiding AI product strategy across enterprise, healthcare, and other verticals - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/f7630603-76c3-4dad-94aa-59b48a967105/Productivity+-+SaaS.png Work - Guiding AI product strategy across enterprise, healthcare, and other verticals - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/eab7ecf0-0229-421d-b1c7-43655a9418da/Agents+-+Manus+2.png Work - Guiding AI product strategy across enterprise, healthcare, and other verticals - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/b550e8c4-833e-4172-8ee9-d105a6b83661/Productivity+-+Presentations.png Work - Guiding AI product strategy across enterprise, healthcare, and other verticals - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/d248ca32-a718-4026-9da2-0a9bc9d60213/AI_Relationships_Placemat.jpg Work - Guiding AI product strategy across enterprise, healthcare, and other verticals - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/5341d9c4-202f-44e1-9ca5-ee8dc1b44fe9/Social+AI+-+Types+of+bots.png Work - Guiding AI product strategy across enterprise, healthcare, and other verticals - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/4b55daa0-2c44-40b6-98a1-551a76667111/Social+AI+-+Sycophancy.png Work - Guiding AI product strategy across enterprise, healthcare, and other verticals - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jeffturkelson.com/work/envisioning-a-radically-new-technology-experience-for-the-home-xzck6 monthly 0.5 2025-09-15 https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1626572623554-6VH186SVCQHDZAGJUJKD/Mock%2BZoom%2BInterview.jpg Work - Addressing privacy concerns of AI glasses - Make it stand out Immersion & Planning Align with client stakeholders and conduct SME interviews to define research approach and hypotheses https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/ef00ea47-ca58-4b7c-a400-9f2841b6bde1/mmllm_shareable_image-474.png Work - Addressing privacy concerns of AI glasses - Make it stand out Contextual inquiry dyads Understand expectations, reactions, and barriers to the use of AI glasses by observing real-world use, role-playing key scenarios, and other activities https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/d03dc3b2-8cc0-4f13-9449-0ebfa7e164ec/D9+Initial+Design+Concepting.png Work - Addressing privacy concerns of AI glasses - Make it stand out Analysis & Synthesis Identify opportunity areas and facilitate alignment with key stakeholders https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/4a908e39-9ea0-481b-9927-9b3c77128d82/AI+glasses+concept.png Work - Addressing privacy concerns of AI glasses - Make it stand out Envisioning Defining concepts and critical user journey narratives illustrating why, what, and how to center privacy and accessibility https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/732534ed-8ea5-46dd-98fa-636098d3f087/Grocery+copy.jpg Work - Addressing privacy concerns of AI glasses https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/aea78c29-347a-4d48-b743-7da7a93f5b2c/Card+Sort.jpg Work - Addressing privacy concerns of AI glasses https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/67e84b9e-2a48-43fc-ab5c-484054236630/Letter.jpg Work - Addressing privacy concerns of AI glasses https://www.jeffturkelson.com/work/reimagining-the-backend-of-inflight-entertainment-at45c monthly 0.5 2025-09-04 https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1626577158816-VTS4VJ8C9HDNEHH7VAE4/Contextual+Inquiry+2.png Work - Reimagining the backend UX of in-flight entertainment - Make it stand out Contextual inquiry We shadowed users to best understand workflows in-context https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1626577198077-3C7SDZ01E4V8XPW4AR6S/Screen+Shot+2021-07-17+at+7.50.08+PM.png Work - Reimagining the backend UX of in-flight entertainment - Make it stand out Design Wireframes were designed around core scenarios https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1626577283056-48Z8E1ABHLCRLWMIHU1Q/RITE+testing.png Work - Reimagining the backend UX of in-flight entertainment - Make it stand out Iterative Testing RITE (Rapid, Iterative, Testing & Evaluation) studies with users informed design revisions https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1626577215115-0C4N9YPAK9ZERV377S63/Screen+Shot+2021-07-17+at+7.48.36+PM.png Work - Reimagining the backend UX of in-flight entertainment - Make it stand out Comparative study We benchmarked the existing system and compared our prototype to it. https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1612679150709-7FC4LT6E2KX3VUNJ867O/Field%2BResearch%2BA.jpg Work - Reimagining the backend UX of in-flight entertainment https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1627263706794-41W3UUPND5IF58W36AGH/Workshop.png Work - Reimagining the backend UX of in-flight entertainment Client synthesis workshop https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1612665489278-FMXCUXRTVE4ESA6TE3NE/RITE.jpg Work - Reimagining the backend UX of in-flight entertainment Iterative design & evaluation with users https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1627263977334-AQ5Z3L75C1TW006OHJK0/Original+Maint+copy.png Work - Reimagining the backend UX of in-flight entertainment https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1627263998325-E9QU1PD82PGF5988KWDJ/Maint+A1+copy.png Work - Reimagining the backend UX of in-flight entertainment https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1627264036523-2WE0SN8KP3H220OPE7AY/Maint+A+copy.png Work - Reimagining the backend UX of in-flight entertainment https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1627264066860-YG7YS46LDVU1XU1UXGZ6/Crew+B+copy.png Work - Reimagining the backend UX of in-flight entertainment - A flight crew experience optimized for service We discovered how linear and predictable most of the flight crew’s interactions with the system are over the course of a flight, and the rest were sporadic customer requests buried deep in the current interface that we surfaced in the revision. https://www.jeffturkelson.com/work/reimagining-the-backend-of-inflight-entertainment-at45c-83jz6 monthly 0.5 2025-09-04 https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1627262559970-VBS9IW1CK4Y1R3MX0OVR/Future+Cone+2.png Work - Defining the future of work - Make it stand out SME and trend research Understanding trends, drivers, human needs, and the client’s own wisdom and needs https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1627261516599-VRDSCD3C7OLCJXKUONM6/4+futures.png Work - Defining the future of work - Make it stand out Future scenarios Consolidating inputs into discrete future scenarios emphasizing key drivers of the future, and their implications for the client https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1627261543727-9WT8AL4T143YAK8ZKBWI/Workshop+Pixelate+2.png Work - Defining the future of work - Make it stand out Opportunity areas and concepts Using implications of 4 scenarios to drive ideation collaboratively in a workshop with client stakeholder teams https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1627261954808-EHRVVDMCZ34I0FMB6T52/Scenario+Small.png Work - Defining the future of work - Make it stand out Narrative vision Future of work vignettes align internal teams around long-term vision to inform product planning https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1626659412856-RP5RPGE6FXL55PKRGBZW/machine_learnf+from+Vox.gif Work - Defining the future of work - Make it stand out AI-assisted knowledge work is poised to automate many manual tasks of today. Example: Generative Pre-trained Transformer 3 (GPT-3) is an autoregressive language model that uses deep learning to produce human-like text. - Source https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1626662488641-35IVJACGMWI4UGURDEPU/Fluid+cropped.png Work - Defining the future of work - Make it stand out The app-centric model of computer interaction may give way to a new paradigm. Example: The Microsoft Fluid framework “takes the concept of what used to be a document and blows it up and replaces it with a big cloud address in the sky,” according to Jared Spataro, head of Microsoft 365. - Source https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1626662510791-BVJGP0PTB3ORGPG7OMWJ/Gig+cropped.png Work - Defining the future of work - Make it stand out Gig work may become increasingly common in white collar professions. Globally, 70% of executives — mostly from large US firms — said they plan to ramp up their reliance on contract and temporary workers, according to McKinsey. - Source https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1626662797341-2DNL17HNHDU8EP4WVQKX/Workshop+2.png Work - Defining the future of work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1626663701799-RX3A4L3TB7MIKKDFT8Q1/Vignette+1+Frame+2.png Work - Defining the future of work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1626663330285-DB5AI3RARKVS8BH9HDBP/Vignette+4+Frame+5.png Work - Defining the future of work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1626663787138-QEFEP3AY9IK2KK5YKRE0/Vignette+3+Frame+4.png Work - Defining the future of work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jeffturkelson.com/work/creating-a-differentiated-design-services-offering-around-positive-impact monthly 0.5 2025-08-29 https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1611445576098-4QG2ZJGCDSW6CWQ6B51L/RD+survey+results+A.png Work - Creating a design services offering around positive impact https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1611447812879-3XQY20ESTW6ILGV9DERU/2RadioStar.png Work - Creating a design services offering around positive impact https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1611451603327-9VRL9X4IMXHA2DM9UDCU/Fan+at+table.png Work - Creating a design services offering around positive impact https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1628379113536-PLNDY8ELBM4KVQIF6RHQ/Tarot+In+Use+1.png Work - Creating a design services offering around positive impact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1628374220707-ZWW3KO7NZR4BPYARFAF7/ResponsibleAR.png Work - Creating a design services offering around positive impact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1628374281479-Z178BRFM4BV9XKTILWLT/USA+Facts.jpeg Work - Creating a design services offering around positive impact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff5392c60aa3e4869983e27/1628374379033-3JRZI3C7LSDV6VUBZ6HI/Splash.jpeg Work - Creating a design services offering around positive impact - Make it stand out Whatever it is, the way you tell your story online can make all the difference.